Go, Fight, Win! Keeping your Cheer Website Content Engaging

Did you know that it only takes 10 seconds for people to decide if they are interested in what you have to offer on your website? Ten seconds does not seem like a big deal but first impressions ARE! I always recommend people focus on 3 areas when putting content into their website.

1. Cleanliness
Keeping your homepage simple is always best. A video, photo and a little content goes a long way. Try and follow the “Who, What, When, Why, Where” as a guideline. With the 10-second impression in mind, don’t put massive paragraphs on the home page of your site. People are busier than ever these days so if they can not find the information they are looking for quickly and easily, then you can kiss that 10-second good first impression goodbye. If your home page information is captivating, it will keep the visitor going for more information.

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2. Engagement

Keep your content up to date. We get a website and it is like any other new thing, shiny and bright but it can fall by the wayside after some time. You worked hard building this site so make sure people are staying around to read your content! Post your newest competition video, or the adorable picture of your tiny making her very first skill on there. And of course do not forget your social media links. Have a personal way for your clients to connect with you on social media outlets as well.

Tweet: You worked hard building this site so make sure people are staying around to read your content!

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3. Credibility
You are the best at what you do, or you would not be doing it. This attitude will influence prospective clients to choose you over other gyms and they will be making judgements about it while they browse your website. Make sure your website reflects how awesome you are. Here are some good things to keep an eye out for:

– Grammar and Spelling Errors
– Make links clickable, including emails.
– False facts and inflated experience.

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These simple corrections really will help you stand out amongst other cheerleading gyms. Humble awesomeness and attention to detail can go a long way with your web presence.  If you have any questions or need help implementing these ideas on your website please give us a call today! We are here to serve you! 1-877-239-9308 JAMSpiritSites.com